Competitive Intelligence
We use this forward-looking practice to gather information about competitive environment on a certain market and potential customers to assist businesses in effectively launching products or determining their marketing strategy. We keep a close eye on your rivals and ensure that you learn from them. We track that what are they doing that seems to be working, and how can you more effectively imitate them. Or are your rivals missing something that you can capitalize on?
Additionally, we provide recommendations to clients so they can outperform the competition and lessen any risks. Our studies offer insightful information that enables businesses to assess how they stack up against rivals.
Pricing Analysis
The cost of a commodity or service is one of the most key decisions for any business. It is crucial that a product's price is high enough to recover costs but not so high that buyers won't be prepared to pay for it. By combining it with your business development plans, our pricing strategy will help you outperform the competition. By combining it with your business development plans, our pricing strategy will help you outperform the competition.
We can assist you in maximizing the distinctive value of your product by identifying areas for improvement and competitive pricing strategy.
We incorporate the following methods to assist our clients in deciding the products/services’ prices
- Conjoint Analysis
- Direct Elicitation Pricing Methods
- Indirect Elicitation Pricing Methods
- Gabor–Granger method
- Price Sensitivity Meter / Van Westendorp
- Econ Research’s flagship tool
Go-to-Market Strategy
When introducing a new product or entering a new market, there are numerous challenges. By carefully identifying the target market, describing the product's value proposition, creating a marketing strategy, and formulating a plan for sales and distribution channels, go-to-market strategies address the challenges of competitive market.
We assist companies in creating a dominant go-to-market strategy and its integration mechanism. An effective go-to-market (GTM) strategy can help you identify your potential clients, design your marketing, and place your product for launch. In addition to keeping important business units on the same page, a GTM approach enables you to efficiently iterate on your product and respond to market demands. Our team of analyst and consultants collaborate with client teams to develop closed-loop feedback processes that bridge the functional gaps and develop long-term customer experience strategy.
In a typical Go-to-Market strategy, we will provide:
- A thorough understanding of the market, the target market, and the position of the target product within it.
- The size of the market, and different segmentation and forecast.
- Analysis of changing consumer behaviors, and ways to address market unmet demand.
- Ways to maximize you return on investment (ROI).
- Clearly outlining the distribution and sales channel logistics prior to launch to ensure the maximum possible market impact.
Supply Chain Consulting
A supply chain is necessary for any firm that moves products from a supplier to a customer. Depending on the nature of the firm, the chain may take on a varied shape. Supply chains support cost-cutting and competitiveness for businesses. Profits are influenced by how quickly a product flows through the supply chain. Retailers can sell pricey goods more quickly when suppliers can provide them swiftly. Stores can avoid paying large inventory costs as a result. Rapid material flow across the supply chain also reduces the price of production.
Supply Chain Reinvention can assist you in gaining a competitive edge regardless of where your business sits on the supply-chain maturity curve.
For more information on how we can assist you in establishing a robust supply chain that maximizes return on investment (sales@econresearchs.com)
Product Development Strategy
Innovative and unique product development is constantly needed since new products enter the market every day. Many businesses frequently concentrate on a product based on their target market. Some organizations develop product to provide a remedy for a challenge that already exists. But in every case, there's a good possibility they'll stumble along the way until they have a suitable product development approach. Without a product development plan, even the best product idea would not yield much. You therefore require a strong product development plan.
From discovery to post-approval, Econ Research is the perfect partner to help assure the success of your product. To deliver advisory services throughout the product life cycle, we bring together a wide set of experience from a number of different industries and functional specialties. The consultants at Econ Research have a thorough awareness of both local and international business environments as well as legislative requirements. From early stage to final stage development, we integrate diverse services, global development knowledge, and insight from industry thought leaders to create personalized development strategies to match your objectives.
What we do
- Identifying opportunity and determining whether it’s worthwhile to bring your product idea to life
- Zeroing in on the target market for the product being developed
- Comparing the product under development to its substitutes
- Studying regulatory guidelines
- Conducting a survey to identify customer response for the product before launch
- Providing pricing strategy for the product
- Preparing marketing strategy
Merger & Acquisition
Understanding your new business's growth potential, market accessibility, and competitive environment is crucial. A successful M&A takes into account current market trends, potential future disruptions, technological improvements, and competitors. Econ Research provides M&A services and support to corporate strategy department, business leaders and decision makers.
Under M&A services and support, we provide
- Valuation modelling
- Competitive benchmarking
- Accessibility to market and consumer response to products
- Ongoing trends
- Brand perception
- Market expansion strategy
Subscription
Amid rapidly changing business environment, market participants frequently require research and consulting services to make better strategic decisions. Econ Research is known for providing tailor-made solution while ensuring cost effectiveness in order to adapt to ever changing market dynamic. Key characteristics of our subscription services include:
- Easy access to our vast and ever-expanding repository of reports.
- Discounts on purchasing of new reports
- Unrestricted support from our analysts
- Free customizations of reports
- Access to various consulting services such as pricing analysis, go-to market strategy, merger & acquisition support, product development strategy, supply chain consulting and a lot more.